Demand Gen Prioritization Framework
This is how I prioritize high-intent and high-interest prospects, eliminating wasted effort in demand gen strategy.
What is it for
The Demand Gen Prioritization Framework is a two-dimensional model that aligns prospect interest with purchase intent. By systematically mapping and prioritizing where each prospect sits, the framework ensures that resources are focused on those most likely to engage and convert, maximizing efficiency and enterprise value.
What we solve for
Investing in the wrong areas given limited resources
Building your marketing strategy around real interest and social interest, not random chance
Why It matters
Clarity: Pinpoints which prospects deserve immediate focus.
Efficiency: Cuts wasted effort on low-intent leads.
Results: Increases conversion and nurtures true opportunities.
How we do it
1) Start with the highest intent and highest interest initiatives
2) Prioritize how easy or difficult a tactic is within the dimensions, starting with highest intent and highest interest
3) Assign tactics to owners and hold them accountable with automated task assignment
Why work with Ads by Jer?
Proven, Predictable Pipeline and Revenue Growth.
Always held accountable to Revenue and stays close to Data.
Strategic and Hands-on Partnership.
Trusted by VC backed startup CEOs and Investors.
No bloat, no handoffs, and no BS.
