Demand Gen Prioritization Framework

This is how I prioritize high-intent and high-interest prospects, eliminating wasted effort in demand gen strategy.

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What is it for

The Demand Gen Prioritization Framework is a two-dimensional model that aligns prospect interest with purchase intent. By systematically mapping and prioritizing where each prospect sits, the framework ensures that resources are focused on those most likely to engage and convert, maximizing efficiency and enterprise value.

What we solve for

  • Investing in the wrong areas given limited resources

  • Building your marketing strategy around real interest and social interest, not random chance

Diagram showing the customer journey from interest to intent, with a table that includes rows labeled Hot, Warm, Cold, and columns for Awareness, Knowledge, and Consideration; an arrow indicates starting point at Cold and progressing towards Hot.

Why It matters

  • Clarity: Pinpoints which prospects deserve immediate focus.

  • Efficiency: Cuts wasted effort on low-intent leads.

  • Results: Increases conversion and nurtures true opportunities.

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How we do it

1) Start with the highest intent and highest interest initiatives

2) Prioritize how easy or difficult a tactic is within the dimensions, starting with highest intent and highest interest

3) Assign tactics to owners and hold them accountable with automated task assignment

A table with three columns labeled Awareness, Knowledge, and Consideration, and three rows labeled Hot, Warm, and Cold, describing different stages of customer engagement.
A table illustrating the stages of software problem-solving: Hot, Warm, and Cold, with corresponding needs in awareness, knowledge, and consideration.

Why work with Ads by Jer?

  • Proven, Predictable Pipeline and Revenue Growth.

  • Always held accountable to Revenue and stays close to Data.

  • Strategic and Hands-on Partnership.

  • Trusted by VC backed startup CEOs and Investors.

  • No bloat, no handoffs, and no BS.

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