Founder-led paid media · B2B and AI companies
Paid media that runs
without you in the room.
I run it end to end, strategy and execution both. More pipeline from the budget you already have, and no more babysitting campaigns.
Over $100M in paid media managed for B2B and AI companies
You're spending more than ever,
and trusting it less.
Reviewing the agency became your job.
They send a plan and you find the holes in it. You hired help, and now you audit its homework every week.
You can't prove what paid did.
Tracking broke after iOS 14 and nobody rebuilt it. The board asks what paid drove in pipeline, and the honest answer is a shrug and a ROAS screenshot.
The creative stopped moving.
Same handful of ads, same audiences, quarter after quarter. Nobody is testing their way past the plateau.
None of it is small. Together, it's most of the reason the quarter isn't growing.
You get the founder,
not an account manager.
I own your account end to end. Ask about any campaign and you're talking to the person who set its direction and does the work, not an account manager relaying to a buyer you never meet.
Branded and non-branded, built around intent, not guesswork. It's the channel I've run longest, and usually where the fastest wins hide.
Meta, LinkedIn, YouTube, and programmatic, run as one plan. Not five vendors each optimizing for whatever makes their own dashboard look good.
A steady flow of new concepts in market, with clear bets and quick calls on what to keep. No more running the same three ads into the ground.
Conversion tracking and attribution rebuilt so the numbers you report are the numbers that actually happened. This is where most accounts are quietly broken.
The ad platforms get fed what closes, not just what clicks, so they optimize toward revenue and real pipeline instead of cheap form fills.
I run to pipeline and payback, not ROAS on a slide. If a channel isn't earning its budget, you'll hear it from me before you have to ask.
I audit it, rebuild it, then run it.
Three stages, and you always know which one we're in.
I find what's actually wrong.
Accounts, creative, tracking, the whole thing. You get the findings and the fixes worth making, whether or not we keep working together.
I put it back together properly.
Account structure, tracking, and the creative pipeline get rebuilt the way they should have been. First new ads are usually live by the end of the month.
You stop checking on it.
I run it week to week and we review together. Once a month you get reporting you can forward to the board without rewriting it first.
Not ready for a retainer? Start with a Sprint.
Give me 30 days. I'll go through the whole account, find what's leaking and what's ready to scale, and fix the quick things while I'm in there. You come out with a clear picture and an account worth trusting, before you commit to anything longer.
In their words.
The operators Jer has actually worked with, in their own words. Verbatim, nothing rewritten.
He took full ownership of paid search and turned it into one of our most reliable, efficient pipeline engines. In several months he drove 30–40% of total company pipeline and ARR.
“In just four months, Jer scaled our performance marketing from zero to a hundred. The best growth partner I’ve worked with.”
“Jer didn’t just bring us a process. He brought energy, intelligence, and thoughtfulness that reshaped how we reach potential clients.”
“He stood up our marketing function from scratch and brought much-needed expertise in demand gen. I’d recommend his work with no reservations.”
“What sets Jer apart is his ownership mindset. He turned a cold outreach strategy into a reliable stream of qualified demos with our ideal customers.”
“We work with Jer because he takes the time to learn the business and understand what our customers are looking for.”
“Jer brought a ton of value and insights from his growth marketing experience that helped shape our own strategies.”
“A unique blend of expertise in strategy, analytics, and creative. A true one-man team. Highly recommend working with Jer.”
Most agencies sell you a strategist and staff you an account manager.
| Typical agency | Ads by Jer | |
|---|---|---|
| Who runs your account | A junior AM relaying to a media buyer | The founder, owning strategy and execution |
| Creative | A handful of concepts per quarter | 20–40 in market at once, always testing |
| Reporting | Platform ROAS in a slide deck | Pipeline, CAC trend, payback, all board-ready |
| Channels | One or two, siloed | Meta, Google, LinkedIn, TikTok, CTV as one system |
| Time to impact | A 90-day onboarding | Diagnosis in week one, new creative by week four |
| Your involvement | Weekly status calls you have to prepare for | Weekly decisions, not weekly babysitting |
We're not for everyone.
Right fit
- $100K–$2M / month in paid media
- B2B software or an AI company (my sweet spot), or VC/PE-backed
- Product-market fit and real pressure to grow
- Willing to invest in creative and share real revenue data
Not a fit
- Under $50K / month
- Pre-PMF, no proven conversion model
- Expecting results in 30 days with no ramp
- Wants to keep paid media fully in-house
Find out what's actually broken.
Book 30 minutes. I'll look at your account live and name the three things costing you the most right now. No deck, no pitch. The findings are yours even if we never work together.
30 minutes. Direct with Jer.