Challenge

DoorDash was on a mission to accelerate its expansion into new international markets and needed to rapidly scale customer acquisition while maintaining efficiency across seven-figure monthly paid media budgets.

Approach

Ads by Jer managed the entirety of DoorDash’s Paid Search and Paid Social programs across more than 30 countries. Our strategy emphasized:

• International campaign launches tailored to local markets and cultures.

• Incremental scaling, with ad spend increased by 15% month-over-month.

• Aggressive creative testing and performance-driven optimizations.

• Data-informed budget allocation to maximize new user acquisition.

Results

• Scaled paid media spend to 30+ countries, supporting major expansion into Europe, APAC, and Latin America.

• Increased DoorDash’s paid acquisition budget by 15% each month, achieving sustained, efficient growth.

• Drove double-digit monthly increases in new user signups in every launch market.

• Improved average paid customer acquisition cost by optimizing bids and creative, while unlocking higher lifetime value segments.

• Directly supported DoorDash’s achievement of a $1B+ annualized advertising run rate across global markets.​