DoorDash Case Study: Powering Global Growth Through Paid Media

Written By Jeremy Chung

The Challenge

DoorDash was on a mission to accelerate its expansion into new international markets and needed to rapidly scale customer acquisition while maintaining efficiency across seven-figure monthly paid media budgets.

Ads by Jer’s Approach

Ads by Jer restructured DoorDash’s Paid Search program, and revamped creative strategy for Paid Social across more than 30 countries. Our strategy emphasized:

  • International campaign launches that hyper localized.

  • Incremental scaling, with ad spend increased by 15% month-over-month with a focus on reliable growth.

  • Creative testing, and messaging testing optimizations.

  • Data-informed budget allocation tied directly to revenue.

Results

Ads by Jer delivered significant growth, while improving cost efficiency across regions.

  • Scaled paid media spend to 30+ countries, supporting major expansion into Europe, APAC, and Latin America.

  • Increased DoorDash’s paid acquisition budget by 15% each month, achieving sustained, efficient growth.

  • Drove double-digit monthly increases in new user signups in every launch market.

  • Improved average paid customer acquisition cost by optimizing bids and creative, while unlocking higher lifetime value segments.

  • Directly supported DoorDash’s achievement of a $1B+ annualized advertising run rate across global markets.​

Jeremy Chung