Driving $6.6M Pipeline with just $15K in Just One Quarter
See how Ads by Jer helped ProService Hawaii, turn $15K spend into $6.6M in pipeline with full-funnel paid social driving an overall cost per meeting booked at $136.
Client Overview
The client is a tech company that had been struggling to generate more meetings. Prior to engagement, they were booking about 15-20 meetings booked Marketing attributed.
Challenge
The company needed to generate qualified pipeline quickly while keeping costs under control. The goal was to prove that paid social could drive measurable pipeline impact within a single quarter. Paid Social has become a strong lead gen driver at Proservice Hawaii.
Solution
Ads by Jer designed and executed a creative, high-velocity campaign built around a compelling offer:
“Book a quick HR consultation and receive a pair of AirPods Pro 2.”
Key campaign elements:
Bold creative to stand out in crowded SaaS feeds
Full-funnel targeting on Meta + LinkedIn
SaaS-standard funnel tracking from impression → MQL → Meeting Booked → Pipeline $$$
Continuous A/B testing of creatives, offers, and CTAs
Results
Callout Metrics
📈 220% to Goal — Meetings booked (110 vs 50)
💰 $136 CPBM — Beating the $300 target and SaaS benchmarks
🚀 $6.6M Pipeline — From just $15K in spend
Why It Worked
A differentiated, irresistible offer
Precise audience segmentation
Creative + landing page iteration
SaaS-standard funnel tracking with weekly optimization
About Ads by Jer
Ads by Jer helps B2B SaaS and services companies build pipeline through creative, high-conversion paid media campaigns. From audience strategy to full-funnel optimization, Jer specializes in turning ad spend into measurable revenue impact.
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