Driving 10X Pipeline Growth in Just One Quarter
See how Ads by Jer helped a B2B SaaS company turn a $15K campaign into $6.6M in pipeline with full-funnel paid social.
Client Overview
The client is a tech company that had been struggling to generate meaningful meetings and pipeline across all channels. Prior to engagement, they were booking approximately 1 meeting per week as a company.
Challenge
The company needed to generate qualified pipeline quickly while keeping costs under control. The goal was to prove that paid social could drive measurable pipeline impact within a single quarter.
Solution
Ads by Jer designed and executed a creative, high-velocity campaign built around a compelling offer:
“Book a quick HR consultation and receive a pair of AirPods Pro 2.”
Key campaign elements:
Bold creative to stand out in crowded SaaS feeds
Full-funnel targeting on Meta + LinkedIn
SaaS-standard funnel tracking from impression → MQL → Meeting Booked → Pipeline $$$
Continuous A/B testing of creatives, offers, and CTAs
Results
Callout Metrics
📈 220% to Goal — Meetings booked (110 vs 50)
💰 $136 CPBM — Beating the $300 target and SaaS benchmarks
🚀 $6.6M Pipeline — From just $15K in spend
Why It Worked
A differentiated, irresistible offer
Precise audience segmentation
Creative + landing page iteration
SaaS-standard funnel tracking with weekly optimization
About Ads by Jer
Ads by Jer helps B2B SaaS and services companies build pipeline through creative, high-conversion paid media campaigns. From audience strategy to full-funnel optimization, Jer specializes in turning ad spend into measurable revenue impact.
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