Client Overview

The client is a tech company that had been struggling to generate meaningful meetings and pipeline across all channels. Prior to engagement, they were booking approximately 1 meeting per week as a company.

Challenge

They faced significant challenges in generating qualified meetings and building a robust sales pipeline. They did not have any existing outreach activities and were getting very little from inbound.

Solution: LinkedIn Automation with La Growth Machine

Ads by Jer implemented a LinkedIn automation strategy with La Growth Machine, a platform designed to automate and optimize LinkedIn outreach campaigns. This approach focuses on list building to identify tier 1 accounts who would be the best customers, going after Linkedin connections with personalized messaging and follow-ups, and consistent engagement across Linkedin and email to introduce a mail touch element.

Results

The LinkedIn automation strategy delivered transformative results for this B2B SaaS Company.

• Average Meetings Booked per Week: Increased from 1 to 11 meetings

• Pipeline Generated per Meeting: $30,000 on average

• Total Weekly Pipeline: Approximately $330,000 (11 meetings x $30K pipeline each)

• Revenue Impact: Significant growth in potential revenue opportunities through a consistent and scalable meeting booking process

Key Takeaways

• Leveraging LinkedIn automation tools like La Growth Machine can dramatically increase meeting volume.

• The messaging matters the most. Your message needs to fit with exactly what they’re looking for.

• Consistent pipeline generation at $30K per meeting represents a substantial impact on revenue growth.

• Automation enables scaling outreach efforts seamlessly.

Conclusion

By implementing a strategic LinkedIn automation campaign, Ads by Jer successfully transformed this B2B SaaS , increasing booked meetings from nearly zero to 11 per week and generating a significant pipeline valued at $30,000 per meeting. This case study demonstrates the power of automation combined with targeted list building and outreach to drive predictable pipeline growth.