The B2B Conversion Tracking Checklist.
The tracking work that decides whether your ad platforms optimize toward revenue or toward form fills. Thirty-one checks across seven systems. If a box can't be ticked, that's where your signal is leaking.
Foundations
Server-side tracking, consent mode, and event deduplication, in the order they have to be built.
The right conversion
How to define pipeline as the event, and value it by segment so a $2K signup and a $200K deal aren't equal.
Google & Meta
Enhanced conversions, offline imports, PMax brand exclusions, and CAPI deduplication, spelled out.
CRM & QA
Mapping CRM stages to values, plus the QA that proves nothing is double-counted before you trust it.
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The checklist tells you what to fix. A 30-minute teardown is Jer inside your actual account, naming the three things costing you the most right now.
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