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Services · Paid Media

Every channel, run as one system.

Meta, Google, LinkedIn, TikTok, and CTV don't compete for credit. They compensate for each other. Jer sets the strategy and directs the buying and measurement, with a specialist pod on execution, so you can see what actually worked.

01 · Channels

Five channels. One P&L.

We open a channel and run it. No hiring cycle, no learning on your budget.

Meta

Creative volume is the lever that moves this channel. We keep 20–40 concepts live, exclusions tight, and the pixel clean so delivery stays honest.

Google & YouTube

Search catches the buyers already looking for you. YouTube and Demand Gen work the upper funnel. Branded search runs around the clock.

LinkedIn

The sharpest way to reach named accounts by title and seniority. Built for ABM, not lead volume.

TikTok

Creative made for the feed, not lifted from Instagram. Native work that earns attention from people who've never heard of you.

CTV & emerging

Connected TV and programmatic, added once the fundamentals earn it. Measured against incrementality, so you know it lifted revenue.

One system

Budgets, suppression, and sequencing move as one. The five-vendors-fighting-each-other problem is the thing we remove.

02 · What's owned

Strategy, buying, and measurement. End to end.

Strategy

Built from your unit economics.

Channel mix, budget allocation, and CAC targets set against your real numbers, not a template applied to your account.

Buying

Hands in the account, daily.

Jer makes the strategic calls; a specialist pod runs the day-to-day in the ad accounts. Fast kills, clear hypotheses, weekly decisions.

Measurement

Rebuilt for the post-iOS world.

MER, incrementality, and pipeline contribution by cohort. Reporting that answers the board's question directly.

03 · How it works

We audit, we rebuild, we run it.

Three moves. You know exactly where you are at every point.

Weeks 1–2 · Audit

Full teardown.

Accounts, creative, tracking, and measurement. You get the findings whether or not you hire us.

Weeks 3–4 · Rebuild

Rebuilt to run.

Account structure, tracking, and creative pipeline rebuilt. First new concepts in market.

Week 5 on · Operate

You stop checking.

Weekly creative and optimization reviews. Monthly board-ready reporting.

Start here

See where the efficiency curve broke.

A 30-minute teardown of your accounts. We'll find the three things costing you the most. Usually one of them started in week one.

30 minutes. Direct with Jer.