What is the Leak Report?

A short self-assessment. You answer twelve questions about how your paid account is set up, and it scores four dimensions, measurement, structure, creative, and efficiency, then names the one most likely to be draining money.

Is it free, and do I have to give my email?

It is free and runs entirely in your browser. No email is required to see your score. A live teardown with Jer goes deeper, on your actual account.

The Leak Report · Score Your Paid Account in 4 Minutes

Measurement · the signal you're feeding the algorithm

1. What does your ad platform count as a conversion?

Closed-won or pipeline value, pushed back from the CRM A qualified lead or a booked demo Any form fill or free signup

2. Are closed-won deals sent back to Google and Meta as offline conversions?

Yes, on a regular schedule Some of them, manually or inconsistently No, or I'm not sure

3. Do enterprise and SMB conversions carry different values in bidding?

Yes, value-based bidding weighted by segment Not sure No, every conversion is weighted the same

Structure · how budget and campaigns are built

4. Are brand and non-brand search in separate campaigns with separate budgets?

Yes, split and reported separately Partly, with some overlap No, or brand is inside PMax with no exclusion list

5. Smart bidding needs roughly 30 conversions per campaign per month. How is your budget spread?

A few campaigns, each clearing that bar Several, some of them starved of conversions A dozen or more, most below the threshold

6. When you move budget on one channel, can you predict the effect on blended CAC?

Yes, with reasonable confidence Roughly No, the blended number moves and nobody's sure why

Creative · whether the account is fatiguing

7. How many distinct concepts, not variants, are live right now?

Fifteen or more Between five and fifteen Fewer than five

8. What's happening to frequency on your core prospecting audiences?

Under control, refreshed before it fatigues Slowly climbing High, or we don't track it

9. Do you review a published creative win rate each week?

Yes, every week Occasionally No

Efficiency · whether the target is even right

10. Where does your CAC target come from?

Gross margin and payback window, set per segment Last year's average It isn't clearly defined

11. Over the last two quarters, efficiency at your current spend has...

Held steady or improved Slowly degraded Clearly gotten worse as spend rose

12. Could you tell your board, defensibly, which channel drove pipeline last quarter?

Yes Sort of No

Scored in your browser. Nothing is sent anywhere.

Your Leak Report

Your most likely leak

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What it scores

The four places the money hides.

Signal

The platform optimizing toward an event that doesn't turn into revenue.

Fixed by · Measurement

Structure

Budget trapped in campaigns too small to learn, or brand hiding non-brand's waste.

Fixed by · Paid Media

Saturation

The same concepts seen too many times, so response decays and CPMs climb.

Fixed by · Creative

The fourth is efficiency: whether the target the account is chasing is even the right one. See how the four fit together →

Go deeper

A score points. A teardown proves.

The report tells you where to look. The teardown is Jer inside your actual account for thirty minutes, naming the three things costing you the most, with findings you keep either way.

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Find out where your account is leaking.

Your most likely leak

The four places the money hides.

A score points. A teardown proves.