No performance function yet.
Pilot needed paid search to become a dependable source of pipeline, not an experiment. There was no in-house performance function to run it, and no clean line from spend to revenue.
Case study · Pilot · B2B SaaS
Paid search became one of Pilot's most reliable pipeline engines.
Jer took full ownership of paid search at Pilot and built the performance marketing function from the ground up, wiring every dollar back to pipeline.
30–40%
of company pipeline and ARR through paid search, at peak
4 months
to stand up the performance marketing function
0 → 100
from a standing start, in the team's words
Every KPI
met, quarter after quarter
“He took full ownership of paid search and turned it into one of our most reliable, efficient pipeline engines. In several months he drove 30–40% of total company pipeline and ARR.”
The story
From a standing start to a core pipeline source.
Challenge
Approach
Own it end to end.
Jer took full ownership. He built the function from scratch, structured paid search around real buyer intent, and wired conversions back to the CRM so the platforms optimized toward pipeline, not cheap clicks.
Result
A reliable pipeline engine.
In four months paid search went from a standing start to one of Pilot's most reliable, efficient engines. At peak it drove 30 to 40% of total company pipeline and ARR, and met every KPI quarter after quarter.
“In just four months, Jer scaled our performance marketing from zero to a hundred. The best growth partner I've worked with.”
Start here
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30 minutes. Direct with Jer.